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The Peninsula Plays brief

One email a week on the Peninsula teardown and spec-build market: what the dirt actually sold for, what got permitted, and the land-and-rebuild candidates our screen surfaced.

Built from public records: permits, county parcels, and sold comps. No spam, unsubscribe any time.

What an issue looks like

Sample issue, permit and sales data as of August 24, 2026

Market pulse

CityMedian priceAvg DOMSale/ListDemo permitsNew-build permits
San Mateo$1,575,00044107%18
Burlingame$3,091,50033107%23
San Carlos$2,495,00034105%3
Redwood City$2,595,00037106%83
Hillsborough$9,800,00044104%4
Belmont$1,998,00045105%
Menlo Park$2,650,00040104%59
Atherton$13,750,00037104%64

What the dirt is selling for

Recent sales of small homes on big lots, i.e. land buys. This is what builders are paying for the lot.

  • San Mateo$1,800,000 · 1,550 sqft home on a 5,100 sqft lot ·$353/lot-sqft(sold 2026-08-21)
  • San Mateo$2,850,000 · 1,940 sqft home on a 5,392 sqft lot ·$529/lot-sqft(sold 2026-08-21)
  • San Mateo$2,730,000 · 1,614 sqft home on a 14,905 sqft lot ·$183/lot-sqft(sold 2026-08-20)
  • San Mateo$1,910,000 · 1,530 sqft home on a 7,086 sqft lot ·$270/lot-sqft(sold 2026-08-20)
  • Menlo Park$3,250,000 · 1,950 sqft home on a 8,956 sqft lot ·$363/lot-sqft(sold 2026-08-20)

Live opportunities

Candidates the screen surfaced in a recent issue, most under-built lot first. Figures are recorded listing and assessor data. We don't publish a projected return, because we can't yet back one.

  • Woodside, land-and-rebuild candidate · $2,995,000 · 3,680 sqft house · 174,115 sqft lot (2% covered) · 37 days on marketExact address in the full brief.
  • Hillsborough, land-and-rebuild candidate · $3,998,000 · 3,671 sqft house · 24,479 sqft lot (15% covered) · 17 days on marketExact address in the full brief.

The data behind it is browsable

The brief is the weekly read on the same live dataset that powers the site: scored listings in the screener, and every building permit we track across San Mateo County and the mid-Peninsula.

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Free, weekly, and written from the data. That's the whole pitch.